To accelerate the commercialization of technology and bring innovative achievements to the global market, there is a growing need for professional talents in technology transfer - especially those capable of bridging local research and technologies with international opportunities.
Offered by The Hong Kong Polytechnic University (PolyU) and accredited by the Alliance of Technology Transfer Professionals (ATTP), the RTTP training course series provides internationally recognized qualifications for Chinese technology transfer practitioners, supporting national strategic initiatives.
Driving Commercialisation
Empowering Chinese technology transfer practitioners to “Go Global” by introducing commercialisation frameworks that align with international standards, and guiding the design of IP licensing, joint ventures and cross-border collaboration models, thereby supporting the nation’s Innovation-Driven Development Strategy and the Belt and Road Initiative.
Expanding overseas with regulatory alignment
Equipping Chinese technology ventures with essential knowledge in global IP management and compliance systems, and tools to reduce risks and enhance institutional credibility in international knowledge transfer.
Shaping the Local-to-Global Commercialization Process
Enhancing the efficiency of technology transfer through systematic training in the commercialisation process, from domestic patent planning to international licensing negotiations and more.
Strengthening Institutional Capacity
Providing structured training for Technology Transfer Offices (TTOs) in universities and research institutes to improve operations efficiency and foster trust in collaborations between government, industry, academia and research institutes.
Bridging Research and Industry
Equipping professionals with market analysis methodologies, value assessment techniques, and transaction structure design strategies, to increase the success rate and impact of technology transfer activities.
Promoting cross-border technology transfer activities
Offering insights into the commercial potential of international technology deployment and strategies to enhance the effectiveness of global technology transfer initiatives.
RTTP Continuing Education Points
This series of courses is recognised by ATTP. Those who successfully complete the courses are eligible to claim Continuing Education (CE) points towards the RTTP status.
RTTP is an international professional standard for technology transfer practitioners working in universities, industry, and government. Those who accumulate 60 CE points in ATTP-accredited training and satisfy other requirements can apply for RTTP status.
About ATTP
ATTP is an alliance of 16 technology transfer associations. Its mission is to establish internationally recognized standards to promote professional certification of technology transfer professionals, and enhance practitioner capabilities through its recognised training courses.
The International Strategic Technology Alliance (ISTA) is one of ATTP’s member associations. The Hong Kong Polytechnic University (PolyU), a member of ISTA, offers ATTP-recognized courses.
RTTP-certified professionals are recognised globally by employers, peers and business partners as:
Experienced and skilled professional with a proven record of achievement
Capable of creating high-value outcomes
Skilled, trustworthy, visionary, and resilient
Trained and/or certified to perform effectively and build strong networks
To learn more about ATTP, RTTP and Candidate RTTP, please visit: https://attp.global/.
Target Audience
Modules
(62 contact hours)
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Module 1：Technology Transfer Essentials (12 contact hours)
Intended Learning Outcomes
Upon completion of this course, participants are expected to be able to:
1.Develop relevant frameworks, which embed the essential components of the technology transfer ecosystem, for contextual analysis
2.Build consensus on the best practices and code of ethics for technology transfer operations
3.Review specific technology transfer initiatives and identify key success factors
4.Develop core performance indicators for technology transfer operations.
Outline
1. Key Challenges of Chinese TTOs
2. Practice of Chinese TTO
3. University Regional Research Institute: an Indigenous Model
4. Measuring Technology Transfer
5. Spin-off Issues
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Module 2 : Technology Valuation (12 contact hours)
Intended Learning Outcomes
Upon completion of this course, participants are expected to be able to:
1. Recognize when and how to carry out evaluations, as well as valuations, for individual technology transfer cases
2. Explore and evaluate the potential market(s) for a given technology so as to decide how to proceed with the technology transfer process
3. Develop sound value proposition(s) and marketing collaterals to promote a technology in its target markets
4. Comprehend the principles and application of different valuation methods to evaluate a valuation result
Outline
1. Contextual overview of technology transfer in Chinese HEIs and the implications on technology evaluations
2. Pre-transfer evaluation
3. Technology marketing
4. Valuation
5. Conclusion
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Module 3 : Technology Transfer Tools (12 contact hours)
Intended Learning Outcomes
Upon completion of this course, participants are expected to be able to:
1. Recognize successful technology transfer outcomes rely on TTO abilities to market the right technologies to the right customers at the right price
2. Recognize how to drive market-driven technology transfer operations with the support of data analytics
3. Develop attributes that effectively categorizes a large volume of patents into executable batches
4. Determine how to systematically manage technologies with a higher likelihood of transfer
5. Develop marketing materials that appeal to the target customers
6. Apply negotiation tactics to close technology transfer deals and develop comprehensive agreements that fulfill the intended objectives.
Outline
1. Overview of Chinese TTOs’ operations and context
2. A more effective work approach is necessary for Chinese TTOs
3. Technology transfer tools for the suggested framework
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Module 4 : Lean Launchpad for Technology Commercialization (12 contact hours)
Intended Learning Outcomes
Upon completion of this course, participants are expected to be able to:
1. Be familiar with different business analytic tools and the “lean startup” approach for technology venturing
2. Develop participants’ techniques on using different business analytic tools in validating the market potential of technology
3. Develop participants’ understanding of market validation process for technology commercialisation
Outline
1. Understanding Lean Startup Concept
2. Defining Value Proposition and Customer Discovery
3. Translating Value Proposition into Minimum Viable Product
4. Estimating Market Size and Conduct Competitive Analysis
5. Disserting Business Model Canvas
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Module 5 : Prepare for Licensing an Intellectual Property Portfolio in China (6 contact hours)
Intended Learning Outcomes
Upon completion of this course, participants are expected to be able to:
1. Develop a comprehensive understanding of the principles, legal frameworks, diverse types, and strategic imperatives of intellectual property licensing, with a specialized focus on domestic practices, regulatory nuances, and the operational environment in China.
2. Master the strategic and operational competencies required to effectively initiate, plan, and prepare IP licensing schemes, encompassing IP portfolio assessment, organizational structuring for licensing activities, financial resources obtaining within Chinese institutional and corporate settings based on peers’ study on 3-4 cases.
3. Acquire proficiency in financial modeling for licensing, developing tailored royalty programs for either Knowhow intensive or Patent intensive IP Portfolio.
4. Critically analyze and apply practical insights derived from Chinese case studies, risk management frameworks, and evolving market trends to enhance professional judgment and overall effectiveness in managing intellectual property assets for licensing and navigating the technology transfer landscape in China.
Outline
1. Essential of Intellectual Property Licensing and Decision Making for a Licensing Scheme
2. Forming a Licensing Portfolio based on IP Types and Readiness of a Licensing Scheme; Selecting Licensing Types based on Various Perspectives
3. Establish a Licensing- focused Entity
4. Mastering IP Licensing Financial Support, Royalty scheme designing
5. Licensing for Technology Transfer Office (TTO) in China
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Module 6 : Demand Identification and Management in partnership of industry-university-research institutions (8 contact hours)
Intended Learning Outcomes
Upon completion of this course, participants are expected to be able to:
1. Deconstruct complex scientific and technological achievements into a clear set of "technical products" that convey their value proposition in industry-centric language.
2. Systematically identify, segment, and prioritize potential industry partners and customers based on a variety of strategic, technical, and commercial criteria.
3. Apply a multi-faceted approach to need acquisition, using both indirect methods (e.g., market analysis, strategic inference) and direct methods (e.g., structured interviews, direct observation) to gather comprehensive requirements.
4. Critically analyze and filter collected needs, distinguishing genuine, high-potential demands from superficial, inauthentic "pseudo-demands."
5. Conduct robust evaluations of a technology need's commercial value and feasibility, considering factors like market size, competitive landscape, and the client's capacity for adopting the technology.
6. Develop and implement a systematic process for managing a dynamic “technology need pool," to track, update, and manage stakeholder expectations throughout the transfer lifecycle.
7. Facilitate more effective collaboration between research institutions and industry by understanding their respective motivations, challenges, and internal management processes.
Outline
1. Essential of Demand Identification: Perspectives, Technical Contribution Effects, and Initial Customer Analysis
2. Comprehensive Demand Collection Using Leveraging Diverse Indirect Analysis Tools and Direct Engagement
3. Analyzing and Screening Technology Demands: Ensuring Validity, Value, and Feasibility
4. Continuous Management of Technology Demands by TTOs, and Best Practices from an Industrial Perspectives
